Los Angeles County Launches New Campaign to Fight Childhood Obesity

The Los Angeles County Department of Public Health has launched a new campaign aimed at stemming the tide of childhood obesity in the state’s most populous county. Through a partnership with childcare facilities, local grocery stores and caregivers, the county hopes to ensure greater access to quality nutrition while also encouraging parents and children to make healthier consumption choices.

The crux of the campaign is focused on swapping out sugary drinks for good old-fashioned water. The so-called soda epidemic is “like a tsunami,” said Dr. Paul Simon of the department’s Chronic Disease Division.

Bus shelter displays, as well as online and radio ads began going up this week. “WARNING: Soda, sports & juice drinks can lead to childhood obesity and type 2 diabetes,” one poster reads.

Approximately 15 percent of children in California are considered obese, according to the U.S. Centers for Disease Control. And while the state boasts some of the lowest rates of adult obesity, it has the highest childhood obesity rate in the nation among low-income children ages 2 to 4.

Read more about the latest campaign here.

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